Thorn in the Wings

Design | Creative | Brand Guidelines | Campaign

Objectively create good.


We aim to develop a brand promoting healthy eating habits and a better future. Thorough research will identify the target audience’s needs, influencing a contemporary and visually appealing logo embodying the brand’s identity. Brand guidelines ensure consistency and unity, and a marketing campaign raises awareness through print and digital adverts, social media, and a website. We design an app enabling personalized recommendations, nutritional value tracking, and recipe ideas. A UI/UX experience enhances engagement rates, and we create an explainer video emphasizing features and benefits.

Power up your purpose with polished research, precision design, and impactful results..


Conducting research before implementing design is essential to ensure that the final product meets the needs of its intended users. Before starting any design work, it is important to conduct market research to understand the target audience, what they need, and what they value. It’s also important to collect data on user behaviour through surveys, focus groups, and usability testing.


Incorporating business practices into research efforts is a smart move as it provides insights on industry trends, competitive analysis, and other valuable information. This information can help make informed decisions on what design elements will be successful and what strategies should be employed to make a product or service successful. By researching and incorporating business practices, designers can create more effective and profitable solutions that better meet the needs of their clients or end-users.

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